Analisis User Experience Pada Aplikasi E-SPPD PLN Menggunakan User Experience Questionnaire(UEQ) Dan Algoritma K-Means
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Abstract
The E-SPPD PLN app is an application that used by Indonesia National Electricity Company (PLN) has a function to book lodging and transportation for business trips. Based on the rating given by users on the Google Play, the E-SPPD PLN app received a rating below 4. While the average rating of applications on Google Play is above 4. This research aims to asses the user experience of E-SPPD PLN app using a questionnaire and divide user experience preference data using data clustering. The questionnaire used to measure user experience is user experience questionnaire and the clustering algorithm used to group user experience data is k-means algorithm. The research was conducted at PLN West Sumatra Distribution Unit, with target respondents beingl users of the E-SPPD PLN in West Sumatra province. Based on data analysis and research, the E-SPPD PLN app has positive evaluation results for all aspects and categories and gets and excellent score for all aspects except the novelty aspect. The most optimal number of clusters of user experience data is 5 clusters, namely cluster 0 with 17 items, cluster 1 with 9 items, cluster 2 with 22 items, cluster 3 with 25 items, and cluster 4 with 16 items.
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